We developed a new visual identity for Curious Coffee in Ann Arbor, Michigan that can be adapted to a variety of formats and applications. From the logo to packaging and merchandise to digital applications.
The design reflects the basic idea of the brand: the endless curiosity to explore new flavours and share knowledge about coffee. The two main pillars of Curious Coffee–high-quality coffee and coffee education–are united in a dynamic design that can be constantly reassembled and visualises the diversity of the brand.