Motion design and concept for the latest release of UTAH JAZZ »City Edition« Jersey.
It’s not a storyboard–it’s a pulse.
The court breathes. Shoes squeak–the tempo begins.
Fast passes. Sudden cuts. Bodies shift, eyes lock, rhythm takes over.
A crossover flashes, color bursts. A dunk explodes–silence follows.
Then the calm, the inhale before the next drive.
This is the rhythm we design for–precision within chaos, control within flow.
Creative Team:
Sr. Director of Creative Services: Chris George
Art Director: Evan Richards
Sr. Brand Director: Ben Barnes
Creative Producer: Colin Fenner
Motion Design Manager: Doug Spice
Photos: McCade Gordon/Weston Colton